E Cell members paint the campus red

If you think it is because the campus was done in red, well, you are only partly correct. It was the electrifying energy that ruled over the E Cell room that actually brought Eveready to mind. The 30 core members are literally camping in the E Cell 'command center' during E Week, visiting their hostel rooms only to catch snatches of sleep at midnight.

They greet me with a loud awww. "You should have come on Monday, there was a riot here during the treasure hunt," Janardhan, Secretary of PSG E Cell tells me. 300 people registered for the event, and there were several more waiting at the gate pleading to join in.

The documentary film festival on the theme 'Live the Dream' has been a huge hit too, with PSG receiving 16 entries across colleges for the event. "We send nearly 600 SMSes a day, letting students know about the E Week events," adds Rahul Sakhamuri, an active blogger who has been posting hour-by-hour updates on his blog.

For these students, E Week is not limited to a seven-day affair. PSG's E Cell is one of the most active clubs in the campus, organizing events and seminars throughout the year. Naturally, sponsorships poured in from organizations like Canara Bank, National Research Development Corporation, IMS and Salzer Switches, who were only too happy to associate themselves with these E Week evangelists.

Over 600 similar SMS updates on E Week are sent everyday

With a unique two-day women entrepreneurs conclave due to start on Friday, the excitement is far from over.

E Cell members busy scribbling on the graffiti