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National Creative Director
Lowe India |
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| Of course! Even the paanwala in your neighbourhood needs creativity to figure out how to make more money than the next guy. Maybe one guy just grows a bigger moustache and calls himself a Mucchad paanwala, and he became famous not because of his paan, but his moustache. That's superb creativity.
I don't think you can be an entrepreneur if you are not creative. I don't think entrepreneurship is just about getting an idea. It is about creatively |
| building a business upon it. That's entrepreneurship. |
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Executive Director
Stanford Technology Ventures Program |
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You have to be creative while coming up with the initial idea; while planning the product; while understanding the opportunities; while building your team; while planning your processes; while dealing with the changing market. Even when your company goes out of business, you have to be creative in figuring out how to shut it down in an appropriate manner. Creative problem solving is key. If you view every problem as an opportunity, that triggers |
| creativity. |
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Chairperson and Chief Creative Officer
Vyas Giannetti Creatives |
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It is too linear a thought process to consider it as a departmental activity.
But entrepreneurship requires something else. It requires a passionate belief in what you have decided to do, and the willingness to back it with everything you have. So in that sense the operative word is passion, more than creativity. Because when you start with nothing, like I did, the only thing that kept me going was my belief and my passion. If I hadn't done that, I would have just fallen into some kind of comfort zone and taken up a job |
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Can entrepreneurs ever be too creative? |
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Executive Director
Stanford Technology Ventures Program |
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Absolutely. There is no point reinventing the wheel for everything. There are many tried and tested things that work. Maybe I don't want to be creative in setting up my accounting system or payroll structure or customer acquisition software.
Entrepreneurs should be willing to outsource and leverage the skills and creativity of others in your organization for these tasks. So it's really important to know what your core areas of expertise are, and be creative in those areas. If you want to be in the realm of creativity in everything, you |
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| Back to top |
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| >Criticism: Ignore it? Ban it? Or fight it? |
| >Does creativity die under a deadline? |
| > Should teams fight? |
| > How can we make organizations creative? |
| > Can't be creative? Gurus break the myth |
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| > Angel investing: not for the faint hearted. |
| > Angels: What's hot...and what's not |
| > Angels want skin in the game |
| > Don't blame lack of funds! |
| > Your business idea-to tell or not to tell? |
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| > Is the highest price best price? |
| > What do VCs look for? |
| > Biz plans-waste of time? |
| > Back a 1st time entrepreneur? |
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