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NEN SCOOP > NEN COOLEST STARTUPS
NEN Coolest Startups

NEN Coolest Startups -- India's first ever community-chosen awards. Coolest Startups will identify, showcase and support the highest-potential young companies in India.

LAUNCHING AUGUST

> Why these Awards?
> Competition design
> Criteria for startups
> You can engage- nominate & vote
> Download concept note
Why these Awards?

More and more high-impact startups are flourishing in India - young companies that innovate, solve hard problems, grow fast and create jobs. These startups deserve recognition and support. From all of us.

Definitive, comprehensive, engaging.

Targeting 800 to 1000 nominations, from all sectors and across all geographies - NEN Coolest Startups will uncover and showcase the largest number of high-potential startups in India.

The open voting process, combined with expert review, provides a chance for everyone to help choose the winners.

Reaching the entire entrepreneurial community -- and beyond.

Over 25 partner organizations have joined to make NEN Coolest Startups a success. They include: 376 NEN academic institutes, HT Mint, TiE, Open Coffee Club, Smart Techie, Proto.in, Pagalguy, Cool Avenues, MBA Universe, Kickstart.in, startups.in, webyantra and many more. In total, Coolest Startups will reach over 5,50,000 people, through partners alone.

Strong support for the winners

Winners receive both publicity and significant business support. HT Mint, Official Print Media Partner, will profile the short-listed companies and the winners in separate supplements. Other media partners and NEN will provide additional coverage of the winners.

IIM Ahmedabad, IIM Bangalore, Microsoft, and NEN will provide business support to the Shortlisted Startups and Winners of NEN Coolest Startups. Support includes specially designed courses for the winning teams, possible admission to incubations, and access to funds of over 50 lakhs for each Winner.

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How does Coolest Startups work?
Nominations &
voting opens
July 15
  • NEN solicits nominations through NEN ECells, Coolest Partners and others
  • Nominations flow in on ongoing basis until Sep 15
  • NEN reviews and edits each nomination and posts it on the site within 48 hours.
  • NEN gets minimum 2 expert opinions for each nomination.
  • Coolest Judges include VCs, entrepreneurs, industry experts and professors. Their rating and comments are posted on each nomination online.
  • Currently 50+ judges recruited- check out the Panel of Experts
Shortlist of 30
startups declared
Sep 30
  • Public votes and expert rating of nominated startups determine the shorlisted 30
  • Voting commences as soon as nomination is posted online. Each person can vote for a startup once
  • The 30 shortlisted companies are the ones with BOTH maximum public votes and highest expert rating on Sep 30
  • Public and experts are given 50/50 weightage to ensure openness and credibility
Campaigning & voting
for winners begins
Oct 1
  • 30 shortlisted companies "campaign" online with NEN's support
  • NEN posts in-depth information on each company
  • NEN solicits additional expert opinions, customer input and general opinion
  • NEN creates 60-second video & audio pitches from entrepreneurs for the site
  • Companies also have an opportunity to participate in events for "on ground campaigning"
  • Public votes decide the final 5 winners. Voting for final winners goes on in parallel with campaigning
5 winners
declared on
Dec 1
  • The 5 shortlisted companies with the maximum votes as of midnight on December 1 win
  • Winners declared online on December 1
  • Winners receive a combination of business support, publicity and access to funding
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Criteria for startups to be eligible

The Nominee must be:
  • Not an idea, or a plan, but a business
  • Headquarters must be in India
  • Inception in 2003 or after
  • Independent business: not a subdivision of a larger company
The Nominee should be:
  • Innovative in its operations, business or service, or marketing
  • Solving big or difficult problems
  • Gaining traction, with growing numbers of customers that love their product or service, or breaking new ground in R&D
  • Doing well by doing good
  • Combining passion and opportunity to achieve success
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How can you engage?

YOU spot; YOU shortlist; YOU vote for the top 5 winners

If you belong to a startup that is doing something cool; or have friends working in startups with high potential; or have discovered a startup that deserves to be recognized: NOMINATE

> Download Nomination form in PDF
> Download Nomination form in Excel

Once the nominations are in, pick the startup you think has the best ideas - and give them the chance to grow: VOTE
(Voting begins at the official launch)

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Now Available

> NEN Coolest Startups Concept Note


Need more info?

Check this space for more updates on the nominations, partners, awards and much more.

For any questions, please write to us at nencooleststartups@nenonline.org

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