This is a team project which requires the students to explore a variety of shops in the city or in the neighborhood in order to understand the various aspects of selling and marketing products. Each of the tasks is designed to get the students thinking about how opportunities are found and value is created in products and services.
Naresh Malhotra, Director of Café Coffee Day, emphasizes on open and direct communication to learn more about his customers' wants, which he believes is crucial for business success
Naresh Malhotra, Director of Café Coffee Day, believes that co-branding is an effective tool for marketing one's product. He points out how some of the biggest brands have helped him expand his venture economically.
This presentation outlines wedging into a market with a new product or service and managing parallel competition. It highlights market segmentation, positioning and differentiation as the key marketing techniques.
Used with the exercise and rubric, this presentation details how to sell an idea in a short, crisp and enthusiastic manner to anyone who has only a minute to listen.
