Creativity for Change
It’s not every day that you meet an entrepreneur who introduces himself as being insane and dyslexic among other things. Swapnil Tewari, Founder (Chairman and Chaprasi) of Naked Colours is unique among the breed of businessmen. Established in April 2011, every service offered by this creative-social venture is manifestation of the founder’s inimitable personality.
Previously a banker, Swapnil’s venture was inspired by and named after a poem he wrote. The self-proclaimed vagabond was then probably, unaware of how marvellously his crazy dream would turn in to his ‘forever identity’.
With a strong ideological grounding of Sarva Mangalam (Good for All), Swapnil’s business works across five parallels. The firm’s services include - Neo Indus Arts, Psyche Art, Freethot Business, Freethot Education and Naked Colours Innovations. As a business model designed to share revenue with clients and participating artisans, it takes the concept of mutual benefit to a whole new level.
In an economic system that pegs everything to the market it is more than challenging for art to thrive. Art for art’s sake is unfortunately a thing of the past. Given the state-of-affairs, Naked Colours makes a brave, no less creative attempt to change that for good. Neo Indus Arts finds its inspiration from scriptures, mystic cultures and new age lifestyles. It identifies under-privileged artist communities in every nook and corner of the country and helps revive dying art forms by finding them a feasible market. These artisans receive a third of the revenue generated in the process. Not only are they empowered as stakeholders of an otherwise exclusive economy, but it also nurtures indigenous cultures that revolve around art.
Freethot Business, Freethot Education and Naked Colours Innovations are set to carve a niche in innovation/ideation consulting. However, Psyche Art is undoubtedly the firm’s USP. Based on Behavioural Science, Psychology, Human Physiology and Branding, it offers a new and interesting form of expression through art. Apt for individuals, couples and even corporates, it is so deep and soulful that Swapnil vouches it would eternize anything it represents.
Those who seek inspiration, find it everywhere around them. Swapnil first experienced the joy of entrepreneurship by participating in the ‘Business on Campus’ competition organised by NEN at the Jaipuria Institute of Management, Noida. Ever since, NEN has been an inspiration, a silent support to Swapnil. In an interview, he said, “the fact gave me courage in tough times, that there are people out there who understand the worth of an idea and the purpose of a thought.” NEN, Swapnil says, is his Dronacharya.
Where one train of thought departs just as speedily as another arrives, the mission to create a positive, sustainable change in society is pursued untiringly at Naked Colours.
- By National Entrepreneurship Network