Scripting a success story
And, before they knew it, they began making visual effects for ad films and Tamil movies, all the while learning the tricks of the trade from the Internet—right from how to mix sound to animation.
Today, five years later, 23-year-old Palavesh employs 17 people, and his company, UMM Studios, has 80-plus customers, which include big names such as Larsen and Toubro Ltd, Royal Bank of Scotland Plc., HCL Technologies Ltd and Tata Consultancy Services Ltd.
UMM Studios provides various creative services such as design, branding, ad films, corporate films, visual effects and animation. UMM also has a technology division which looks into web designing, web hosting, and even software solutions.
“I was a good student, and I had been placed in Caterpillar for a package of Rs.7.5 lakh; but I knew what I wanted,” recounts Palavesh. Having just received Rs.75,000 for an ad film they made, the choice was clear for him.
Palavesh began UMM with an initial capital of Rs.80,000, which it earned through ad films, and set up an office by renting a 350 sq. ft space in his own house.